When it comes to getting started in business for yourself, it takes time to pull together all the resources that you need to succeed. Capital, resources, materials, website, marketing, lead generation, and all the paperwork and receipts that come with all of it. The aim and hope of Eclpst is to bring together the design, digital and print aspects of running a company.
One of the biggest issues currently is that there is so much technology out there, you may be asking yourself “Where do I begin?”
One of the first things, and sometimes most importantly, everything is in a name. What name best describes your business, in a short and descriptive manner? What captures attention, makes a statement, and is the most effective at putting it out there. Take time, write down your ten absolute best ideas, throw them out and write down ten more. That’s where you will begin to get somewhere.
When the name is in place. Paperwork filed. The next step is to get a logo. Proper branding will go a long way, and you should let a brand run for 2 years before contemplating rebranding. You need market recognition, and if it is in constant flux, people won’t be able to identify. Think of the primary font and secondary fonts that add to your brand as well as a color palate. You don’t want too many fonts nor do you want too many colors. Printing, and legibility are both important factors, keeping colors and fonts at a minimum will help you in the long run with printing cost and you want people to be able to read your materials. Also, there are different varieties of branding to consider, do you want a mascot, logo art, wordmark, or combinations of each? These are important factors to consider, when you are bringing in the price tag as well, think of things like, how many edits do I get, and what other materials and print come with it as well as optional designs. Usually the price will go hand in hand with the quality of the work. It may be a good decision to get a strong brand out of the gates.
Generally after branding comes print materials needed. Business cards, rack cards, posters are all things you will want to look into starting up. Sometimes you can design these yourself to be cost effective and sometimes the work of a designer may make the difference between making money and not wasting time on the streets. If your print stands out, you stand out.