Optimal Image Dimensions for MLS Listings

To achieve the best display quality on MLS platforms, it’s essential to adhere to recommended image dimensions. While high-resolution images are appealing, excessively large files can lead to slow loading times and potential display issues.

Most MLS systems recommend a minimum image size of 1024×768 pixels, with an ideal resolution around 2048×1365 pixels. This balance ensures clarity without compromising performance.

Understanding DPI for Print Materials

When preparing images for print materials like brochures or flyers, the resolution is measured in dots per inch (DPI). For high-quality prints, a resolution of 300 DPI is standard, ensuring sharp and detailed images. In contrast, online listings typically require a 72 DPI resolution, sufficient for screen displays.

Preferred File Formats: JPG

The JPG format is widely accepted across MLS platforms due to its efficient compression, balancing image quality and file size. This format facilitates quick loading times, enhancing user experience for potential buyers.

Recommended Orientation and Aspect Ratio

For consistency and optimal display, images should be in landscape orientation with an aspect ratio of 3:2. This format aligns well with most MLS layouts and effectively showcases property features.

Managing File Size for Efficient Uploads

Large image files can slow down the upload process and affect the performance of your listing. It’s advisable to keep individual image file sizes below 5 MB to ensure efficient uploads and optimal display across devices.

Role of MLS in Image Distribution

MLS platforms serve as centralized databases, distributing property images to various real estate search portals. Adhering to recommended image specifications ensures consistent quality across these platforms, providing a uniform experience for potential buyers.

Best Practices for Real Estate Photography

• Use a High-Quality Camera: Invest in a camera that captures sharp, clear images, highlighting the property’s best features.
• Optimize Lighting: Utilize natural light when possible, and supplement with artificial lighting to eliminate shadows and enhance image clarity.
• Stage the Property: Ensure the property is clean, decluttered, and staged to showcase its best attributes.
• Shoot from Multiple Angles: Capture a variety of shots to provide a comprehensive view of the property.
• Edit and Enhance Images: Use photo editing software to adjust brightness, contrast, and sharpness, ensuring the images accurately represent the property.